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[dubious – explore] Online page vendors also manipulated some characteristics inside the HTML source of a site in an attempt to rank very well in search engines.[eleven] By 1997, search engine designers recognized that website owners have been creating endeavours to rank nicely of their search engine, and that some site owners were being even manipulating their rankings in search success by stuffing web pages with too much or irrelevant keywords and phrases. Early search engines, such as Altavista and Infoseek, altered their algorithms in order to avert webmasters from manipulating rankings.[twelve]
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